VSB places second in IB competition

Andrea Carter

Students of the Villanova School of Business (VSB) placed second during the International Business University competition at Loyola Marymount University in Los Angeles.

The VSB team – comprised of seniors Kristen Garrity, Kaitlyn Mincer, Meghan Murphy and Patrick Nolan – worked on a case involving the Asian strategy of Boston Beer Company (maker of Samuel Adams).

The team proposed a joint venture in India, taking advantage of India’s growing market and opportunities for expansion via a local partner relationship and was recognized as the only group that focused on the “sleeping giant” of India – a market of great opportunity and promise for U.S. companies.

The international case competition was sponsored by the Los Angeles Chamber of Commerce as part of World Trade Week.

World Trade Weeks is part of a month-long program of activities designed to draw attention to the importance of world trade in the nation’s busiest trading region.

Jonathan Doh, management/international business faculty advisor for the VSB team states, “The Villanova School of Business is strongly committed to globalization and internationalization. We want to provide opportunities for students to engage in global business issues in the classroom, through competitions such as this one, and by studying and working in other countries.”

The second place VSB finish comes with $5,000 of scholarship money donated by various Los Angeles corporations.

The scholarship funds will be applied to the students’ continued college education.